Your account.
In conversation.

Connect your assistant to Sellco through MCP. Bring Amazon campaigns, performance, and reporting into the place you already think.

Connect your assistant

Connect in minutes

Add the Sellco Amazon MCP server to your AI assistant and start querying your seller data.

  1. 1

    Sign in to your Sellco account at app.sellco.ai and connect your Amazon Seller Central profiles.

  2. 2

    Add the Sellco Amazon MCP server with URL: https://mcp.sellco.ai/amazon

  3. 3

    In ChatGPT, add a custom connector and paste the Sellco server URL from the config below.

  4. 4

    Sign in with your Sellco account when ChatGPT asks to connect.

mcp.json
{
  "mcpServers": {
    "sellco-amazon": {
      "url": "https://mcp.sellco.ai/amazon"
    }
  }
}

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Start with your world.

Campaigns, search terms, and sales. The account you already run is where every conversation begins.

sellcoMCPOne connection
Your assistant

“What should I look at next?”

Campaigns context

Campaign spend, Search terms, Ad groups — ready to explore in conversation.

Illustrative connection flow
mcp.json
{
  "mcpServers": {
    "sellco-amazon": {
      "url": "https://mcp.sellco.ai/amazon"
    }
  }
}
Make the connection
Explore the tools

Ask more.
See the whole account.

From a single campaign to the business behind it. Explore the Sellco tools your assistant can access.

Campaign Management

Pull campaign tables, spend data, ad group settings, negative keywords, product ads, and search term reports.

Ads Insights & Analytics

Access ads overview funnels, targeting performance, ASIN tables, visibility metrics, and optimization recommendations.

Day Parting

Analyze heatmaps, performance metrics, placement types, and targeting breakdowns to optimize ad schedules.

Marketing Stream

Query real-time marketing stream metrics, campaign types, match types, placements, and chart data.

Product & Revenue Snapshots

Get ROAS, conversion rate, AOV, traffic, order, and revenue metrics across organic and ad-attributed sales.

Growth Tracking

Track ASIN performance, keyword match types, placement types, and campaign metrics over time.

Master Overview

Regional lists, custom labels, and trend charts for a high-level view of your Amazon business.

Built-in AI Assistant

Create and manage AI conversations inside Sellco to analyze your data with natural language.

Account & Profiles

List accounts, seller/vendor profiles, and authenticate with your Sellco credentials.

Connect theassistant.

Open a Sellco account, then point ChatGPT or Claude at the MCP server.

Start free trialView setup guide