Amazon Marketing Cloud
AIUnlock deep insights with AMC. Create custom audiences and analyze cross-channel performance to optimize your entire marketing funnel.
From the first decision to the last order. See how Sellco brings your advertising, stock, and pricing into one continuous flow.
Follow the dayReview your hours. Give your budget a plan.
An illustrative selling dayA selling day begins before the first order. Explore how bids can follow shopper activity, keeping your budget ready for the moments that matter.
Bids step up on the keywords that converted yesterday, as the first searches of the day land.
Sales tell part of the story. Bring revenue, fees, and advertising together to understand what is left. Select a line to look closer.
Revenue minus Amazon fees and ad spend. A fee change or a bid change shows up on this line.
Step back from today's orders. Follow the search terms that are gaining ground, and see where your listing still has room to grow.
This term has been climbing. The listing is earning the click, so extra spend here backs a page that already ranks.
Growth only works when the product is available. Adjust the inventory scenario to see how sales velocity changes your replenishment window.
Cover is inside the reorder window. The purchase order should go out this week.
Your price never exists in isolation. Move the prices in this example and explore your position alongside the competition.
You
Them
They are priced under you. The Buy Box can leave before the session ends.
Decide what good performance looks like. Set your limits, choose the hour, and see how an advertising rule responds when the day slows down.
Past night, a usual return limit would lower the bid. Arm it to hold that rule. Nothing here is saved.
One account. A simpler conversation. Explore the questions you can bring to your connected assistant, from overnight spend to days of stock.
The hourly campaign report shows spend gathering in the evening and falling off after midnight. That is the pattern dayparting uses when it holds those bids down.
Unlock deep insights with AMC. Create custom audiences and analyze cross-channel performance to optimize your entire marketing funnel.
Programmatically buy display and video ads on and off Amazon. Reach exclusive audiences and retarget shoppers to drive brand growth.
Bring your selling day together with Sellco.